Data is just a word. It’s the stories within it that matter
Flare can help you find the data you need, unify it with your own data, and discover every insight that lies within it. We prioritise insights based on users’ preferences, allowing content creators, subject specialists and business leaders to focus on what matters most.
How does Flare work?
Our unique “flare taxonomy” enables the automatic cleaning and structuring of datasets
We are training our “flare algorithm” to detect trends, anomalies and correlations within the datasets.
We have adopted generative AI practices to auto-generate charts and visualisations, whilst using rigorous rule-based logic to generate the content that supports them.
What does it all mean?
What is an insight?
Flare generates a range of observations from selected data sets. This can include anomalies, trends, patterns and correlations. Each insight is a distillation of this process.
How are insights presented?
Insights are visualised in a simple and digestible chart format (e.g. line, bar, pie), accompanied by a headline, subheading and available metadata.
What is a collection?
A collection is a series of insights based on user preferences to match the specific needs of each team member e.g. frequency, beat/regional coverage. A user can browse through their insights and export through the Editor dashboard. Flare will notify you the moment a collection is updated with new insights.